Mariuca Nastasiu

tipa cu pantofii galbeni

i’m done

Posted by on Sep 30, 2013

i met some wonderful people lately and we are in similar situations, feeling disappointed and discouraged by people. this post is for them…

i_....._you.jpg_480_480_0_64000_0_1_0 i told you from the start that you won’t bring anything new in my life and yet you felt offended.

i told you i only want you to want me and think of me from time to time… but i lied, because i wanted much, much more than that, i just didn’t know it at that time.

i was cursed, blamed and spitted way back, but the way you treated me felt much worse. you wanted me badly and not really. i get it and not really. you told me i will get out of this unruffled and you lied. i guess we’re even now: i lied at first, you lied at last and in between.

you have no idea who i am, what i want, but still you pretend like you care and know things about me. yet you don’t like anything about me: not the way i touch, the way i speak, my eyes, my hair, nor the way i look at you and least of all the way i smile. but you had a criminal pleasure of going under my skin and making me believe i was the only one you wanted.

it’s funny how your demons played with my fire and yet my flame got burned more than your gamers.

and i was right, as always… you didn’t bring anything new in my life. i never knew happiness, not before and not with you. i never knew the love from the movies and neither have i known the beautiful words and the nights full of love shared with her/them. but all of these make sense now… and what goes around, comes around.

now i am about to learn happiness. maybe at the end of this week, maybe at the end of this month, maybe at the end of this year, but for sure i will before the end of my life. now i understand that you have no right and no place to be in my life.

and you are not my reason to smile, anymore :) because i gave up on you.

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PR and shit…

Posted by on Sep 19, 2013

odata cu mutarea (Piatra-Neamt – Iasi) MjAxMy0wZjA4MDgzMzI5NTNlYzhj a venit, desigur, momentul dificil de selectare a lucrurilor: ce iau si ce ramane? cu hainele si incaltamintea mi-a fost mai usor decat atunci cand a venit vorba despre carti. daca mare parte le am in format electronic si sunt cu mine in permanenta, pe tableta, nu pot renunta la manualele de Relatii Publice si Publicitate din facultate (Newsom & Co.) care m-au scos de multe ori din umbra prostiei nestiintei.

rasfoind astazi unul dintre ele, am dat peste cele 10 principii de baza in PR, pe care foarte putini le iau in considerare. nu stiu insa cati dintre ei fac asta din necunoastere a principiilor si cati o fac in mod intentionat, de-a naibii sa nu respecte reguli.

totodata cred ca aceasta postare ii va ajuta si pe cei care nu prea stiu cu ce paine se mananca relatiile publice si o confunda in continuare cu activitatea de la ghiseu: relatii publice versus relatii cu publicul.

nenea Newsom si ai lui prieteni zic super simplu:

– relatiile publice au la baza realitatea, nu fictiunea, si pun interesul public pe primul loc.
– relatiile publice sunt o profesie in care accentul este pus pe interesul public, nu pe avantaje si interese personale.
– specialistii in relatii publice trebuie sa considere interesul public drept criteriu unic in alegerea unui client sau a unei strategii.
– in domeniul relatiilor publice este foarte important respectul fata de mass-media, deoarece acestea sunt principalul canal de transmitere a informatiilor catre public.
– PR-istii sunt puntea dintre organizatie si publicurile organizatiei, de aceea trebuie sa fie comunicatori eficienti, conducand informatia dintr-o parte in alta in mod constant.
– cercetarea stiintifica a opiniei publice este foarte importanta pentru practicienii de relatii publice, pentru a accelera comunicarea in ambele sensuri si pentru a fi considerati comunicatori responsabili.
– in relatiile publice sunt necesare cunostinte in stiinte sociale: psihologie, sociologie, psihologie sociala, studii ale opiniei publice, studii de comunicare si semantica – pentru a intelege si a usura procesul comunicarii.
– relatiile publice presupun o deschidere multi-disciplinara, de aceea profesionistii in relatii publice trebuie sa adapteze specificul muncii din stiintele si disciplinele din care preiau concepte si metode de cercetare.
– practicienii de relatii publice sunt obligati sa explice publicului problemele inainte ca acestea sa se transforme in crize.
– unicul standard al muncii unui PR-ist: performanta etica.

acum nah… logica mea nu s-a pupat niciodata cu a altora, dar mai bine de jumatate dintre aceste principii (daca nu chiar toate) mi se par absolut logice si normale. sunt lucruri de baza, extrem de simple si probabil de aceea sunt trecute cu vederea.

sunt atat de banale incat nu strica sa le ai notate undeva. eu am preferat sa le notez in vazul lumii :)

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